Searching for “Internet Marketing Denver” or something similar?
You probably found us on the 1st or 2nd page of Google (organically) for this term, maybe even in Google Maps. This is because we have specifically put effort into ranking for this term.
We did this by utilizing the same search engine optimization strategies we use for our clients.
Our 8 Step Process for SEO
Step 1: Create Company Messaging
By utilizing our process for creating our company messaging we were able to determine that people like you would find reading this page useful. We did this by defining our buyer personas and our positioning statement. By understanding our business needs and the needs of our prospective customers we have a foundation upon which to build all of our on and offline messaging. It doesn’t mean we cannot be creative, yet we are always presenting from our core messaging.
Step 2: Keyword Research
Why would we choose Internet Marketing Denver as a search term, instead of Denver Internet marketing, or Internet marketing in Denver? Because the research we did to determine how our target audience searches for help with SEO, PPC, Social Media marketing and even website development services like ours indicated that in many cases (including this one) people tend to put the city name after the product or service for which they are searching, rather than putting the city first. In addition, when people search they more often than not skip the “to” in the search string (as well as capitalization) and simply type in “internet marketing denver”.
By doing initial and on going keyword research we can stay focused on creating content on and off of our website that will help us to get our core message to the right audience that is searching for a solution on Google, Yahoo!, Bing or other search engines.
Step 3: Competitive Analysis
Once we understand for which search terms we want to be ranked, we have to measure what the competitive landscape is for those terms. We do this by seeing who comes up in the search results for the search term. In this case we would do a search for internet marketing denver and see who comes up.
By analyzing our competition we can see how competitive the term is, and this will help determine how much effort we will need to put into the particular term.
What we look for in our competitive analysis:
What is their PR (Google Page Rank, which works on a scale of 1-10, with 10 being the best)?
1-2? Not very competitive-a few things done right will go a long way.
3-4? If you are starting at zero or one you may need 2-4 months to catch up
5-6? Potentially double the time and effort to the previous
7 or over? THIS will take some work!
How old is there site?
Are they all older than 1-2 years?
A brand new site may add 3-6 months to your efforts, but after 6-12 months this is not too much of a factor.
How many pages do they have?
Hundreds of thousands?
How many sites are linked to theirs?
How often do they update their site?
Analyzing all of this data will tell us how much effort we will need to put into ranking for a particular term.
Secret Tip: If you are doing a local search and see a bunch of national sites and/or directories in the top 10 results this is actually a good sign. Google seems to prefer local sites over national ones when a word like “Denver” is part of the search string-even if they have a higher PR. So don’t be intimidated by the hundreds of thousands of pages and links these sites have-you can likely afford outrank them for localized search.
Step 4: Make sure your site is setup correctly
We still have people contact us who have sites which the search engines cannot even read. Having a well constructed site is an important foundation to achieving the rankings you desire. Once your site is initially setup correctly, you should follow your strategy going forward with the additional content you add to the site.
In addition, here are some other factors you need to have setup correctly:
1. Title tags
2. Description tags
3. Proper use of H tags
4. Properly named pictures
5. Canonical URLs
6. Properly formatted URLs
7. XML sitemap
8. Schema for addresses
9. Internal linking strategy
10. A blog
There are more, but learning about these first 10 is a good start.
For the last 4 steps, read the details on our Internet Marketing Startup Package using the navigation at the top of this page. You can also call Dan Stratford at 720-985-7945.