Internet Marketing Startup Package Details
Here are many the details of our “Internet Marketing Start-up Package”. This package is constantly evolving and improving.
(Call 720-985-7945 for the details of the latest package)
Step 1: Business Needs Analysis (Up to 2 hours of face to face or phone consultation)
Why? The more we know about your business, the more targeted our SEO efforts will be.
Initial: Initial consultation up to 2 hours to understand the needs of your business.
Recommendations: We will make some recommendations at this stage many of them will help to guide step 2-keyword research.
Step 2: Keyword Research
Why? For search engine optimization and pay-per-click marketing, once we understand the needs and goals of your business, the next step is keyword research. Keyword research helps guide nearly every other step to SEO. Without it you time will certainly be wasted on inefficient and unsuccessful SEO efforts.
Initial: Keyword research, combined with knowledge of business goals gained from the needs analysis and search marketing expertise guides the rest of the search marketing process.
Continuous: While it is not a one-time thing, there is usually more keyword research on the front end. On going refinement needs to be done for continued search marketing success.
Ranking Report: Now that we know what your targeted keywords are we can run ranking reports on those keywords as a baseline to compare to future results.
Step 3: Competitive Analysis
Why? Our competitive analysis will help you understand:
-How much content you need to have on your site to be and remain competitive or dominant for your search terms.
-How often you need to update your site to be and remain competitive or dominant for your search terms.
-How much off-site optimization is required for you to meet your ranking goals.
Step 4: Proper Site Setup
Make sure that www version of the site is redirected to the non www version (or vice versa).
Google Analytics & Google Webmaster Setup: Create a Google Analytics account for the site & customize it for website objectives, and add script to the website.
Local Site Setup: (If Applicable) Make sure your local presence is optimized and matches your website presence…
Facebook (if no local, then we will setup a national page)
Make sure your site has the proper modules installed on the site for proper:
XML Site Map
Google Analytics, Google Webmaster & Other Tracking
Step 5: On-site optimization/Content writing-up to 20 Pages Included
Now that you have the keywords done, the keywords have to be on the website on the front end and the back end. It is important to note that the search engines may read all the front end and back end content in your site, and that people will see title tags, description tags and heading tags often. So most content needs to be formatted considering both audiences.
-This is the content your visitors will be reading. Of course the content needs to do everything it can to drive the right kind of prospects to your business (we will not address the extensive details of that here, but if the content does not tell your story and drive conversions to your business your search engine marketing program is likely to fail).
-For search engine marketing, it is vital that the content is keyword rich in a way that tells the search engine for what search terms your site is relevant.
Balancing these two can sometimes be a bit tricky and requires some creativity.
If you sell ice cream, you may want to say something on your site like: “We sell the very best ice cream in the Denver area.”
Your prospects would type in on a search engine:
“denver ice cream shops”
“ice cream shops denver”
“ice cream Denver”
The first one is easy to work into a sentence, but the second two do not represent part of a well-written sentence. This is where the creativity has to come in if you want to be found for the two latter search terms
You also need to tell the search engines what your website is about, and since some of your back-end content is also read by your site’s visitors it is important that they are written well. Your goal is not to trick the search engines here, but to help solidify your message to Google Yahoo! & Bing what your site is about.
The title tag is literally the title of your page that the search engine reads and displays on the search engine results, so people see them in addition to the search engines.
The description tag is a description of your page that the search engine reads and displays on the search engine results. Like the title tag it is important that keywords are placed strategically in the description tag and that the description reads well like a short paragraph on the page because people read these in the search engine results.
Might as well be honest here and tell Google what your page is about. Good idea to avoid keyword stuffing.
Proper heading tags for each page
Heading tags tell the search engines about your page and also are read by your visitors. There are rules about how to format them and how often they should be on each page.
Heading or “H” tags for each page should be unique and keyword rich
There are rules around how often H tags should be used on a page and putting keywords in them
Proper URL formatting/structure
Proper URL formatting is another way of telling the search engines what each page is about
It also makes it easier for people to find specific pages on your site
Step 6: Off-site Optimization-Initial & Ongoing Strategy Development
-Initial Included Link Building
2 Links from localized directories in addition to the ones mentioned above.*
2 Specific Text Links from relevant high PR Strategy development.*
*This often result in hundreds of links and contribute to significantly improve rankings
-Now that you have a well-built site, you need to have an off-site strategy that tells the search engines your site is important to other sites. This is often referred to as link-building.
-Getting the write quantity and quality of links will often determine whether or not you will compete or dominate the market place for your search terms.
-The competitive analysis will help tell us how aggressive you need to be with off-site optimization
Step 6: Content Updates-Strategy Development
-All things being equal search engines prefer a site that has fresh and additional content vs. one that does not.
-Keyword focused updates to your site can be very helpful in achieving your SEO goals.
-If your competitors are updating their sites every day you may need to do the same.
-How often you need to update your site from an SEO perspective often depends on how often your competitors are updating their sites.
-Some sites can get away with being updated once a year to stay competitive, others need to be updated once a day, and it could be anything in-between.
-The competitive analysis helps to determine how often your site needs to be updated.
Call 720-985-7945 for the details of the latest package.